This year, I once again had the pleasure of attending DMEXCO 2023, an annual marketing and e-commerce exhibition that I never miss. The fair is always buzzing with energy and filled with innovative ideas – a vibrant hub for all things marketing.
One of the standout trends at this year’s event was the rise of AI. Big brands are either already harnessing its power or gearing up to do so. It’s clear that AI’s influence in the marketing and e-commerce landscape is growing exponentially.
Currently, I am in the process of sourcing a new e-commerce system for Stedman, the company I work for. Our existing online shop needs an upgrade, and the decision isn’t one to be taken lightly. The ideal system has to be forward-looking and align with our specific business needs and budget.
In the realm of AI, OpenAi made a new announcement again. Their recent advancements are nothing short of groundbreaking. The latest version, ChatGPT-4, now has the capabilities to see, hear, and speak. This reminds me somewhat of the three wise monkeys – “see no evil, hear no evil, speak no evil”. It’s a proverb that urges us to lead a virtuous life by avoiding negative influences.
The integration of AI into our lives, however, exposes AI to both the good and the bad. The rapid evolution of ChatGPT-4 since its launch a few months ago is awe-inspiring. Its potential in the next 12 months is unimaginable.
One exciting feature of ChatGPT-4 is its integration with DALL-E 3, allowing it to generate images. Unlike other AI image generators like Midjourney, it can insert text into images, significantly enhancing their usability in marketing.
This development has sparked a plethora of ideas for our social media posts. OpenAI plans to gradually roll out these exciting new features. I eagerly await their deployment, which, for Plus and Enterprise users, is due in the next couple of weeks.
Delving deeper into the world of AI and its influence on e-commerce and marketing, it’s evident that AI is not just a trend, but a transformative technology that is reshaping business models and consumer behavior. From improving the shopping experience with chatbots to spotting sales trends, AI is becoming a game-changer for e-commerce.